I have always been driven to explore why we are motivated to share our experiences with brands. It drove just about every academic decision I made in graduate school. Having just finished my program, I am beginning to explore how my research fits into a larger context. Obviously, a lot of it has to do with marketing research and consumer behavior.
In my work I examined themes surrounding the…
Having just defending my Masters research project, I thought I would post my project. The primary purpose of my research was to begin to develop an understanding of why consumers share their experiences with products and services by systematically observing what consumers are posting. If you are interested my presentation, you can find it HERE . The introduction section is below, followed by a…
The best association one can make with food is lube.
Facebook attempting to secure the formula for advertising integration. I completed this survey like 15 times. Am I insane?
Under Armour “I Will What I Want”
New Lindor chocolates: Trufflier??
Samsung Mobile launched this advert as they became the first global partner of the ASP, together they celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.
The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.
It doesn’t matter where you are from or how good you are. Every day is day one.
Nike placed a vending machine on the streets of New York City this week to reward users of its Fuelband workout system. The exercise-related Nike goods in the so-called FuelBox — including t-shirts, caps and socks — are free, but only in exchange for Fuelband points. No cash or cards are accepted. In another twist, Nike is moving the machine (dubbed the Nike+ FuelBox) each day to different venues around the city — and dropping hints on Twitter as to its new location.
We buy into brands to transform and transcend. J Crew tells a unique story about its brand through a larger story told with the curation of multiple products laid out as a storyboard. These visual aids allow us to imagine a more broad view of the J Crew customer. More cues equal more gaps to fill with our own imaginations. Our imagination adds texture, history, emotions and experiences to an otherwise flat narrative. This is called double scope blending, which is the ability to create large conceptual networks.
As we build up specific aspirations based on a particular narrative (like the one J Crew has built here), it is the brand’s hope that we turn thought into action. In this case the action is to buy.Filling in the Gaps We buy into brands to transform and transcend. J Crew tells a unique story about its brand through a larger story told with the curation of multiple products laid out as a storyboard.
Apple simple, yet effective 30-second spot
Found this to be a perfect ad. Right context and proves value.
Pretty highly targeted